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Hospital Tourism Test 2

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Question 1

When persuading others to go along with a proposed change, you should

A
explain how the change will benefit them.
B
tell them that there's a better way of doing things.
C
minimize the amount of information you give.
D
reinforce your proposal with facts and statistics.
Question 1 Explanation: 
Explain how the change will benefit them. A change leader is a person who has the ability to guide others and persuade them to alter their opinions or actions. Because some individuals have a difficult time accepting and making changes, change leaders must be able to explain how a change will actually benefit them. By doing so, the change leader has a better chance of persuading others that a new idea, process, or action will improve a situation. Telling others that there is a better way of doing things (even if it is true) might put them on the defensive and make them more resistant to change. Giving others as little information as possible may make you appear like you are being dishonest, which may hinder your ability to persuade others because they won't trust you. In many situations, facts and statistics aren't necessary or relevant to the proposed change.
Question 2

Which of the following is an example of processing a transaction with a debit card:

A
Jayden purchased a new video game from Great Deal Electronics using a store-issued card given to him by his grandfather.
B
Tyler provided his card number and expiration date to the online-travel agency so he could obtain his airline tickets now and receive his bill for the tickets later.
C
After Ava finished her meal at an upscale restaurant, she presented the server with a card that provided Ava with a special discount off her bill.
D
When Naomi purchased office supplies, she presented the cashier with a card that automatically withdrew funds from her business's checking account.
Question 2 Explanation: 
When Naomi purchased office supplies, she presented the cashier with a card that automatically withdrew funds from her business's checking account. A debit card is a common method of payment for goods and services. Issued by financial institutions (e.g., banks), a cardholder scans the card into a machine at the point of sale. The information is transmitted to the appropriate location, and the funds are electronically transferred from the cardholder's checking or savings account to the seller's account. Credit is the arrangement in which businesses and individuals can purchase now and pay later. Individuals and businesses can obtain the goods and services that they need right away, such as airline tickets, and then pay for the tickets when they receive their statements from their lending institutions. Some businesses offer membership or customer-loyalty cards, which provide their members or customers with product discounts. Gift cards are store-issued vouchers that a gift giver can purchase for another person to use to buy the store's products.
Question 3

If individuals are not self-employed, which of the following is a type of earned income they might receive:

A
Vacation pay
B
Child support income
C
Interest and dividends
D
Trust disbursements
Question 3 Explanation: 
Vacation pay. If individuals receive paid vacation, they are being reimbursed for work done. Child support income is unearned because it is court-ordered. Interest and dividends are unearned because an individual is not required to work for them. Trust disbursements also qualify as unearned income because no work is done to receive them.
Question 4

Insurance is a key element in lifelong financial planning that

A
provides protection against financial losses.
B
protects a person from unethical salespeople.
C
guarantees a solid financial future.
D
is available only to property owners.
Question 4 Explanation: 
Provides protection against financial losses. Insurance is designed to protect against financial losses, whether those losses are related to property, health, or even life. Insurance does not protect a person from unethical salespeople or guarantee a solid financial future. Insurance is available to property owners and non-owners alike.
Question 5

When Alana prepares a report so that all of the financial data is clearly disclosed, she is ensuring that the information is

A
transparent.
B
relevant.
C
timely.
D
flexible.
Question 5 Explanation: 
Transparent. When financial information is fully disclosed and is presented in a clear, understandable way, it is transparent. Transparent information is not buried in a document or presented in a way that deliberately confuses the reader. Relevant information consists of data that are helpful to users of the information. Timely information is current or up-to-date. Flexible data are often used in or applicable to different situations. Alana's report may or may not contain flexible, relevant, or timely information.
Question 6

Which of the following would a business use in order to know how much money is available to hire more staff:

A
Accounting information
B
Profit-and-loss statement
C
Income statement
D
Journal
Question 6 Explanation: 
Accounting information. Accounting is the process of keeping financial records. The accounting information in these records helps managers to make financial decisions that affect the business. The accounting information indicates to managers how much money they can spend for activities, such as hiring more staff. A profit-and-loss statement is an income statement which shows how much money the business has made or lost. Journals are special books or computer programs in which a business's transactions are recorded in the order in which they occur.
Question 7

One reason why ethics is important in accounting is because financial records can be

A
made available to the public.
B
interpreted in different ways.
C
reviewed by government agencies.
D
communicated in writing.
Question 7 Explanation: 
Interpreted in different ways. Accounting is the process of keeping and interpreting financial records. Because many issues and situations in business are different, it is possible to interpret financial information in different ways. Some of these interpretations may be more ethical than others. In order to interpret financial records in a way that is ethical, it is necessary to consider how others are affected by the interpretation. For example, if investors are hurt by the financial interpretation, it may be unethical. Not all financial records are made available to the public or reviewed by government agencies. Financial records often are communicated in writing; however, this is not why ethics in accounting is important.
Question 8

One of the roles of ethics in finance is to encourage business employees to

A
make the right decisions.
B
increase company profits.
C
sell to customers.
D
prepare operating budgets.
Question 8 Explanation: 
Make the right decisions. Finance is the process of obtaining funds and using them to achieve the goals of the business. As a result, employees involved in finance often have many decisions to make that affect the company and its customers. Making the right decisions is often difficult because employees try to do what is best for the company and for customers. Being ethical and having ethical standards to follow often helps employees make the right decisions. The role of ethics in finance is not to encourage employees to increase company profits, sell to customers, or prepare operating budgets.
Question 9

One way that the use of computer technology benefits human resources management is by

A
reducing the need to interview candidates.
B
electronically processing information.
C
quickly delegate work assignments.
D
analyzing valuable feedback.
Question 9 Explanation: 
Electronically processing information. Human resources management involves gathering and maintaining an enormous amount of information related to employees and their jobs. One way that the use of computer technology benefits human resources management is by electronically processing information. Computer systems are able to store vast amounts of information in databases, allow managers to access and update information when necessary, and organize information according to specific criteria. As a result, fewer employees are needed to process the information and the amount of paperwork is reduced, which saves money for the business. The use of computer technology does not reduce the need to interview candidates or analyze valuable feedback. Departmental managers delegate work and provide their subordinates with feedback.
Question 10

Which of the following is an example of external secondary information that a hotel chain might use for marketing-research purposes:

A
Suggestion cards collected from guests
B
Online industry reports
C
Guest-registration data
D
Occupancy forecasts
Question 10 Explanation: 
Online industry reports. Secondary information is information collected by others. External secondary information is obtained from sources outside the hotel chain, such as competitors' web sites, government documents, or online industry reports. Guest-registration data or occupancy forecasts are internal sources of secondary information that are collected for one reason and may be used for other purposes, such as for marketing. Suggestion cards that the hotel collects from guests are an example of primary information, which is information collected for the purpose at hand-to obtain feedback about their experiences with the hotel's goods and services.
Question 11

Which of the following is an example of primary hospitality and tourism market information:

A
Financial statements provided in annual reports
B
Automated guest history records that can be shared by affiliated businesses
C
Reservation records and registration information
D
Free reception for frequent travelers in which feedback is collected
Question 11 Explanation: 
Free reception for frequent travelers in which feedback is collected. Primary information is collected for the purpose at hand, while secondary information is collected for some other purpose but used to provide insight to the purpose at hand. Automated guest history records, reservation records and registration information, and financial statements provided in annual reports are all examples of secondary information.
Question 12

Which of the following is a web site that is likely to provide statistical tourism information for a specific destination:

A
The local chapter of the American Marketing Association
B
The Farmer's Almanac
C
Transportation Security Administration
D
The local chamber of commerce
Question 12 Explanation: 
The local chamber of commerce. Many local chambers of commerce post tourism information on their web sites. The sites post different types of statistics—from occupancy rates of lodging facilities and the demographic characteristics of typical visitors to the number of cars that drive the toll roads during vacation season. This type of information helps travel agents to determine the best destinations for travel clients. It may also help convention planners to determine the optimal site for a trade show or business meeting. The Farmer's Almanac provides long-range weather forecasts. The Transportation Security Administration is a government agency that protects the nation's transportation systems. The American Marketing Association is a professional organization for individuals who work in the field of marketing.
Question 13

A restaurant wants to predict how their customers will react to a new menu. What type of relationship should the restaurant mine from blogs?

A
Sequential patterns
B
Classes
C
Clusters
D
Associations
Question 13 Explanation: 
Sequential patterns. When mining data to anticipate behavior patterns and trends, the restaurant should check for sequential patterns in the data. When stored data are used to locate data in predetermined groups, then the relationship of classes is sought. Clusters of relationships are found when items are grouped according to logical relationships or customer preferences. Data can also be mined to identify associations among data.
Question 14

Which of the following statements regarding using the Internet to administer questionnaires is true:

A
Interviewers are more likely to influence respondents' answers online.
B
Online questionnaires require more time for data entry and collection.
C
Respondents are more likely to misunderstand online questionnaires.
D
Data-entry and administrative costs are higher for online questionnaires.
Question 14 Explanation: 
Respondents are more likely to misunderstand online questionnaires. Self-administered questionnaires posted online have several advantages over other typical survey methods. For example, it takes much less time to enter and collect data via a questionnaire online versus other survey methods. As a result, data-entry and administrative costs are quite low. Also, because the interviewer is not personally reading survey questions to respondents, there is less chance of the interviewer influencing the questionnaire responses. However, because respondents are not interacting with live people while completing the questionnaire, the respondents have no one to explain the questions to them if they do not understand the questions. And, if they do not understand the online questions, there is a greater chance that respondents will not answer questions accurately, which can skew research results.
Question 15

Calculate the mean using the following statistical table:

A
2.9
B
3.3
C
3.7
D
4.1
Question 15 Explanation: 
3.7. The mean is the arithmetic average of the statistical sample. To calculate the mean, first multiply the value of each response by the number of responses (6 x 8 = 48; 5 x 12 = 60; 4 x 16 = 64; 3 x 14 = 42; 2 x 9 = 18; 1 x 6 = 6). Then, add the totals (48 + 60 + 64 + 42 + 18 + 6 = 238), and tabulate the total number of responses (8 + 12 + 16 + 14 + 9 + 6 = 65). Divide the total by the number of responses to determine the mean (238 ÷ 65 = 3.66 or 3.7).
Question 16

The research data indicate a correlation of -1 > r > 0. What does that tell you?

A
The two variables tend to increase or decrease together.
B
One variable increases as the other variable decreases.
C
There is perfect correlation between the two variables.
D
The two variables do not vary together at all.
Question 16 Explanation: 
One variable increases as the other variable decreases. The correlation coefficient, r, ranges from -1 to +1. A correlation coefficient of -1 > r > 0 tells the reader that as variable X increases, variable Y decreases. When the two variables tend to increase or decrease together, the correlation coefficient is 0 > r > 1. When two variables do not vary together at all, the correlation coefficient is r = 0. When there is perfect correlation between two variables, r = 1.
Question 17

The purpose of using presentation software to prepare multimedia presentations often is to use those presentations to

A
support report findings.
B
maintain customer files.
C
develop web sites.
D
access online resources.
Question 17 Explanation: 
Support report findings. Presentation software is used to produce multimedia presentations that often include slides, video, graphics, sound, color, etc. Because the information contained in reports is often technical or complex, businesses often prepare multimedia presentations to explain and support the report findings. The visual presentation often makes complicated information easier to understand as well as more interesting. The purpose of using presentation software to prepare multimedia presentations is not to use the presentation to maintain customer files, develop web sites, or access online resources.
Question 18

When presenting research findings orally, you can help an audience of business professionals to better understand the findings if you

A
designate a research team member to ask questions.
B
call on the audience to explain their understanding of the research.
C
use meaningful comparisons.
D
provide a bibliography of the resources cited.
Question 18 Explanation: 
Use meaningful comparisons. When the presenter of a research report compares the findings with information previously known by the audience, the presenter helps to make the findings concrete and meaningful to the audience. Providing a bibliography of resources cited may be of interest to the audience, but it does not help them better understand your findings. Calling on the audience to explain their understanding of the research and asking them questions are classroom activities—not something done in the business world. Instead, the audience will ask questions that you should be prepared to answer.
Question 19

A small, local restaurant has decided to advertise its elegant atmosphere and qualified wait staff. This approach is an example of __________ marketing.

A
service
B
product
C
mass
D
target
Question 19 Explanation: 
Service. Service marketing involves the marketing of service-oriented businesses and activities, such as food service. The restaurant is promoting its atmosphere and qualified staff who provide the service. Product marketing is the marketing of goods, such as the food entrees that the restaurant sells. Mass marketing involves appealing to the whole market. Target marketing is selecting specific markets and advertising to them.
Question 20

A company wants the public to perceive it as a builder of luxury resorts. What goal does this illustrate?

A
Projecting a certain image
B
Increasing sales
C
Increasing efficiency/productivity
D
Achieving stability
Question 20 Explanation: 
Projecting a certain image.If a company wants the public to perceive it in a certain way, it is trying to project a certain image. Increasing sales, increasing efficiency/ productivity, and achieving stability are all company goals, but they are not necessarily related to how a company wants to be perceived by the public.
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